Starting in June 2006, the UB Group made headlines by being the first Indian company to acquire a premium French winery, Bouvet-Ladubay, and enter the wine business. With a rich heritage of more than a century and a half and unmatchable expertise in making sparkling wine using ‘methode traditionelle’, Bouvet-Ladubay has set standards that have won it more than three hundred awards in the last three decades alone; with 93 of them being Gold Medals. The company currently has a capacity of 8 million bottles per annum, with further scope for expansion when required. After setting celebrations alight across the world in over 38 countries these fine sparkling wines are now in India becoming both the reason and the means for an unprecedented celebration. Complemented by some of the finest still wines, Bouvet-Ladubay’s wine repertoire offers Indian wine lovers an exquisite range to choose from, to suit every occasion.
USL’s Wine Business in India operates through two companies – United Vintners Limited and Four Season’s Wines Limited. Today, under the guidance of Mr. Abhay Kewadkar, Business Head and Chief Winemaker, the Group plans to take the Indian wine industry to new heights.
UVL (United Vintners Limited) imports wines from all over the world to offer a portfolio of wines of different origin, varietals, styles and price points. This is to ensure a wide choice for the consumer and to initiate interest and awareness in the existing consumer base. The current portfolio comprises a selection of some exquisite New World and Old World wines from New Zealand, Australia, Portugal, South Africa and France.
Four Seasons Wines Limited produces wines from grapes grown around Sahyadri valley in Maharashtra, India and at its state-of-the-art Four Seasons winery near Baramati, around 65 kms from Pune. It aims to drive interest in wines and wine consumption by offering good quality wines at reasonable price points with packaging options as well as education and engagement.
Four Seasons Wines basically markets wines under the two brand names ZINZI and FOUR SEASONS. ZINZI is an easy drinking wine that is targeted at the youth. With an unconventional and vibrant packaging, Zinzi Red and White wines are already available nationally. Along with giving young wines a whole new image, Zinzi is all set to change the way wine drinking is perceived by novice wine drinkers.
FOUR SEASONS, the flagship brand of the company, captures the colors and moods of the four seasons, with three reds (Cabernet Sauvignon, Shiraz and Merlot); three whites (Sauvignon Blanc and Chenin Blanc and Viognier); and, a Rosé (Blush). The Barrique Reserve Cabernet Sauvignon and Barrique Reserve Shiraz are the premium offerings of the Four Seasons portfolio. These wines have been aged in imported French oak barrels for 9 months before being bottled.
Four Seasons represents the best expression of Indian wines – an impression confirmed by wine writers and experts of repute from around the world, like Steven Spurrier, Bruno Li Paumard and Jacques Puisais
The Four Seasons wines also reflect the sophisticated personality and contemporary lifestyle of today’s Indian consumer who is exposed to wine drinking, has travelled abroad and is keen on experimenting. With its fine selection of wines that are complex but extremely enjoyable, Four Seasons communicates the ‘enjoyable complexities’ of wine drinking and encourages customers to get involved with a bottle of Four Seasons wines.
Four Seasons Wines Limited is in the process of planting 300 acres of its own vineyards around the winery. For its annual production requirement, the company has already entered into long-term contractual agreement with local farmers for 500 acres and will enter into contractual agreements for a further 2000 acres of vineyards. Besides the company will also share its technical expertise with the local farmers of Baramati and help in their viticulture. This project will act as a catalyst in the socio-economic development of the local community by generating approximately 2000 direct and indirect job opportunities to the people of Baramati. Simultaneously it will also promote wine tourism at its winery and vineyards.